From a blank slate to $1.5M, and still running.
Smart Sellers Academy had a product, an audience, and nothing connecting one to the other. I installed the complete growth system in January 2025, and I still run growth there today.
Engaged with nothing in place.
January 2025. Smart Sellers Academy had a product and an audience and zero infrastructure to convert one into the other. No defined lead system. No structured sales process. No visibility into what was working, because nothing was being tracked. Revenue was coming in by accident.
Counter-intuitively, the clean blank slate made the install faster. There was nothing to untangle first.
The complete system, refined.
By this point my team and I had built and refined this same install across two previous partnerships. Smart Sellers got the cleaned-up version.
- Lead generation system: funnel architecture, capture flow, qualification
- Sales process: discovery call to application to close, fully scripted
- CRM pipeline: every stage, every automation, every SMS and email cadence
- KPI warehouse: a live dashboard the team runs weekly decisions against
- Team handoff: built for Smart Sellers, then handed to them to run
$1.5M and counting.
Total generated so far: $1.5M, with the engagement still active. The ramp came faster than the earlier installs, not by luck: the system was more refined by then, and Smart Sellers was a cleaner slate to install it onto.
The team owns the system. My job now is the weekly operating cadence: reading the KPI warehouse, deciding what scales and what gets cut.
Keep reading.
Heavy equipment rental moving online for a Phoenix operator: listings, deposits, e-signature, and an order pipeline architected to open to more vendors.
Read the full case ▶ Active build · 2026A Phoenix crane and heavy equipment operator moving off a WordPress brochure: quote capture, insurance upload, e-signature, deposits held on card, and owner approval before any charge fires.
Read the full case ▶ Founding Partner · 2024 to 2026Built the entire engine from nothing, offer to CRM to reporting, plus the company application. Exited June 2026 to focus on my own ventures.
Read the full case ▶ 2.5-year partnership · 2022 to 2024A multi-year embedded relationship: webinar funnels, launch systems, email automation, all handed to a team that now runs it without me.
Read the full case ▶ Growth Marketing · 2023 to 2024Partial infrastructure that never talked to itself. The work was connection: one flow, automated handoffs, and the leaks between systems closed.
Read the full case ▶ Growth Ops Lead · 2020 to 2021Led growth operations through a COVID-era scale-up, building acquisition, fulfillment, and client experience systems that absorbed it without breaking.
Read the full caseYou don't want a system. You want to scale.
The system is just how you get there. Bring your numbers and we will map the fastest path on one call.